Nigeria’s number one noodles brand, Indomie Instant noodles, from the stables of Dufil Prima Foods Plc, has topped Nigeria’s most chosen brands in the Kantar worldpanel’s Brand Footprint ranking for 2018.
Kantar Worldpanel, which has been in existence for the past 60 years, is an international company dealing in consumer knowledge and insights based on continuous consumer panels. Kantar Worldpanel is part of the Kantar Group-the Data Investment Management Division of WPP.
Making the announcement in Lagos, the organisers of the award said Indomie came first ahead of other big brands, such as Maggi, Cowbell, Peak, Milo, klin, Golden penny, Onga and Dano in the Nigeria Top 10 category of the award.
The organisation also ranked Indomie as 8 most chosen brand in the award’s global fast-moving consumer goods (FMCG) top 50 brands category, beating 42 other global brands to cling the award.
Receiving the award in Lagos, Dufil Prima Foods Chief Operating Officer (COO), Girish Sharma, thanked the organizers of the award, saying it was an honour to be recognized as ‘Nigeria’s Most Chosen Brand’ and promised that the firm would continue to deliver best and innovative products to her various consumers. “Coming first among other big brands is a very significant honour as this reflects Dufil’s commitment to global manufacturing best practices and world class quality control, dependability and reliability that ultimately add up to great value. Dufil will continue to deliver the best products consumers have come to know us for over the years,” Sharma said.
The Kantar Worldpanel’s annual Brand Footprint ranking is based on research from 73 per cent of the global population and a total of one billion households in 43 countries across five continents—covering 75 per cent of the global Gross Domestic Product (GDP). As part of the rating, Kantar Worldpanel tracked more than 18,000 brands across beverages, food, dairy, health and beauty and homecare categories.
In his remarks, Dufil Prima Foods Group Public Relations and Events Manager, Mr Temitope Ashiwaju, appreciated indomie’s numerous stakeholders for making the brand their number one. Ashiwaju said: “We are very delighted that Indomie emerged as Nigerian number one brand in this year’s edition of Brand Footprint.We are grateful to our numerous consumers, sales force, members of staff, the media and other stakeholders for making this possible. Without them, this height would not have been achieved by this great brand. While we see this rating as appreciation for the great effort that has gone into building this brand, we think it is also a call for more hard work on our part to continue to make the brand a relevant one. And we are not going to fail on this. Dufil Prima Foods will continue to bring various innovations, in partnership with her numerous stakeholders, to retain the brand as best and most chosen brand in Nigeria,” Ashiwaju said.
Speaking during the award ceremony, Kantar Insights Managing Director in Nigeria, Aggrey Maposa, said “this year’s Brand Footprint builds on the simple rule that growth is all about penetration, and demonstrates how brands have grown against a challenging economic backdrop.”